Mobile computing and e-commerce discuss the detail
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Mobile computing and e-commerce discuss the detail |
mobile computing now
There are two main reasons why mobile computing is attracting attention now. One is that the progress of business activities is faster than before, and the need to expand the available time and space is increasing. Second, as will be described later, the performance of mobile information terminals such as mobile phones and notebook computers and mobile phones has improved significantly in the last few years, making it possible to perform work equivalent to work in an office environment even outside the office.
classification
Mobile Information Terminals Mobile information terminals used in mobile computing are roughly classified into the following four in descending order of weight.
1. Sub note. Personal computer (around 2 kg)
2. Pen computer (around 1 to 2 kg)
3. Palmtop computer (within 1 kg)
4. PDA (around 500 kg)
Product trends of
mobile information terminals The following four features are commonly found in product trends of mobile information terminals.
1. Compact and lightweight
2. Longer continuous drive time
3. Higher functionality
4. Multi-functionalization
Of these, the most prominent trends are compact and lightweight, and multi-functionalization. There are two future directions for mobile information terminals. One is the direction of strengthening cooperation with networks, and the other is the direction of intelligent functions. On the other hand, regarding the tendency toward intelligent functions, there is a movement to introduce communication functions using agents (agents).
The growing mobile phone market
As shown in the cumulative number of mobile phone subscribers at the end of 1995 exceeded 10 million. Even after entering 1996, the high level of increase has continued. The trigger for this market expansion is the liberalization of handset sales in the spring of 1994 and the introduction of PHS in 1995. Initially, it was predicted that the market share of mobile phones would decrease due to the introduction of PHS, but in reality, the market expanded due to the synergistic effect of the market competition between mobile phones and PHS. By the end of 1996, the total number of mobile phone and PHS subscribers is expected to increase to nearly 20 million units.
Global digitalization of mobile phones
In the European market, the number of new subscribers in 1995 was 8.51 million, of which 66% was digital such as GSM (Global System for Mobile Communications), surpassing analog for the first time. Even based on the total number of subscribers, the digital method is expected to exceed the majority by the end of the progress of such digitization is due to the following advantages over analog telephones. It can be said that the standards for digital communication terminals have been established.
First, in terrestrial communication
GSM is a terrestrial digital mobile phone standard jointly developed by European carriers and telecommunications equipment manufacturers. As of May 1996, GSM is the de facto standard adopted by 86 countries including China, India, and Southeast Asian countries in addition to European countries. If the other party has a mobile phone of this type, it is possible to connect with only one number regardless of the other party's 86 countries. Next, in satellite communications, the movement of "satellite mobile communication service" using the geostationary satellite N-STAR, which started in March 1996, and the movement of Arashi Kafu "iridium mobile phone service", which started in 1998, are attracting attention. Compared to terrestrial communication, satellite communication has the advantage of being able to cover a wide area, including areas other than land. On the other hand, the "Iridium Mobile Phone Service" uses 66 satellites to make the world a service area. Since satellite communication has a communication path independent of the terrestrial communication network, it has the advantage of being less susceptible to disasters such as earthquakes. In addition, one terminal can be used for iridium. In the case of a service, you can directly call the other party's terminal with the same number anywhere in the world. It is expected that these satellite communication services and terrestrial communication services will coexist while competing with each other for the time being, as in the current television broadcasting the recent trends related to mobile computing mentioned so far, the future direction can be estimated as follows.
Possibility of Electronic Commerce
Opened by Mobile Computing Then, what kind of impact will the spread of mobile computing have on our business style and lifestyle? The spread of mobile computing will create an "environment where individuals can communicate anytime, anywhere in the world" beyond the conventional two constraints of time and space. By creating such an environment, more people will take a new business style that is free from the two constraints. People who take this business style carry out various commercial activities through mobile computing, creating new business opportunities that did not exist in the past. In the old example, it is easy to understand the impact of the emergence of convenience stores on society. With the advent and widespread use of 24-hour convenience stores, it has become possible to shop without being restricted by time. As a result, the proportion of people who take a night-style lifestyle has increased, causing changes in the time pattern of electricity consumption. Furthermore, the creation of new distribution routes has had a major impact on conventional product distribution. For the functions and scale of electronic commerce to expand due to such mobile computing, it is a product with increased added value because it is mobile computing. The existence of services is the "key". In other words, the perspective of user-oriented products and services is important. Alan Kay states that every media goes through four stages:
1. Hardware-centric stage
2. Software-centric stage
3. Service-centric stage
4. Lifestyle stage When we
talk about media, Kay refers to computers in particular, and it is extremely flexible like paper and is used in various forms. , Seems to be a radical change in people's view of the world. The current state of mobile computing, which is a form of media called computers, is that the "hardware-centric stage" is approaching the final stage and is about to move to the "software-centric stage." Rather, the "service-centric stage" that we are about to enter is extremely important. This is the reason why the existence of high value-added services is desired because it is mobile computing. In other words, there are great business opportunities in these service areas. Just as books made of paper can make a big difference in human intellectual ability, the spread of mobile computing will make a big difference in human intellectual ability, whether it is good or bad.
The 21st century is said to be the "era of individual customers." A product that supports individual activities free from the constraints of time and space. It is predicted that the service will grow as a new business. There is no doubt that mobile computing will increase its existence value as a "driving vehicle" for such business growth.
Nice Article.
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