Fashion no, double mask required of the world

Fashion no, double mask required of the world

Fashion no, double mask required of the world

Fashion Masks of very beautiful colors and designs can be seen in Europe and America nowadays. In the early days of Corona, it was strange to see a face mask eight or nine months ago. But now our eyes have become accustomed. When you see a beautiful colorful mask on your face, it looks quite modern. Now it is seen that many people use 'double mask'. I mean, at first maybe a mask with a high-quality medical quality, a colorful and beautiful design on it, or a beautiful black mask. However, in our country, there is less awareness about the use of masks or their requirements. But everyone in Europe is aware. There were fewer in the United States, but now, President Biden in particular has responded. The use of masks is also increasing in the United States. Now again many people wear double masks. Is it a new fashion? No, it's not. A new strain caused by a mutation in the coronavirus has spread to the United Kingdom and later to other countries. Not fashion, but a lot of necessities. Because the main feature of this new strain is that it spreads quickly. It has been found that a person infected with a new strain corona in a home can spread fewer viruses than before and infect another in less time. So more caution is needed. Double masks are especially needed for long trips by train, bus, or plane or for long stays at a conference. The bottom line is that if the risk of infection is high, the level of caution needs to be increased. In our country, of course, an issue has been introduced from the very beginning. Wearing a three-layer cloth mask. This greatly reduces the risk of infection. So those who have been using the mask more or less, many of them wear both masks. Because it gives a lot more security. In Europe-America people usually wear medical masks, so before there was a trend of one mask, now many people are using two masks. Many high-ranking officials were seen wearing double masks at the swearing-in ceremony of US President Biden on January 20

.Not a loose mask

Another interesting scene from Biden's swearing-in ceremony is featured in The New York Times (January 20, 2021) by James Garman. As seen at the opening ceremony, the masks of many important leaders were hanging under their noses. However, if the whole nose and mouth are not covered, it cannot play an effective role in preventing infection. This is nothing new in our country. Many people wear masks for fear of fines. Or even if there is a mask, it hangs under the chin. But the mask should be worn in such a way that it is completely covered with the skin of the face. Only then will my risk of infecting others through my mouth be reduced and at the same time my risk of being infected by other people's breathing will be greatly reduced. There is no benefit after loose masks.

The current state of fashion

Fashion executives are now focused on crisis management, but eventually, in a second stage, they will have to reinvent the textile and fashion industry.

How will changes in the global economy and consumer behavior affect post-Coronavirus fashion?

At the end of this article, you will find the links to download both reports for free, the original and its update. The latter must be prepared and read due to the effects caused by the pandemic.

To be totally honest, before the coronavirus pandemic entered our lives, managers of financial markets, those responsible for supply chains and consumer demand throughout the global economy, and leaders of the fashion industry did not they were optimistic about this year 2020.

Faced with the disruptive event of COVID19, a true black swan, the fashion outlook has turned dramatic and suddenly bleaker. This unpredictable humanitarian and financial crisis has made previously planned 2020 strategies redundant, leaving fashion companies exposed or rudderless as their leaders face a disorienting future and workers today much more vulnerable. they have before themselves great difficulties and destitution.

Therefore, a special update of the report has been necessary. The international consultancy has taken a stand and is offering us a vision of what our new normal will be like after this "black swan" to provide information to fashion professionals.

Fashion in times of pandemic

The average capitalization of the apparel, fashion, and luxury market fell almost 40% from the beginning of January to March 24, 2020, a much steeper decline than that of the stock market as a whole.

The humanitarian repercussions are expected to outweigh the pandemic itself.

They have estimated that the revenue of the global fashion industry (apparel and footwear sectors) will contract between -27 and -30% in 2020, although the industry could recover a positive growth of 2 to 4% in 2021 compared with 2019.

The interconnectedness of the industry is making it difficult for companies to plan ahead. Just as China crept through the recovery, the outbreaks worsened in Europe and the United States. But it is in the developing world, where health systems are often inadequate and poverty is rife, that people will be most affected. For workers in low-cost fashion sourcing and manufacturing centers, such as Bangladesh, Cambodia, Ethiopia, Honduras, and India, prolonged periods of unemployment will mean hunger and disease.

The trends have been implanted in reality

Five areas could see significant changes; The full report explores these areas in greater depth. The international consultancy expects a recovery period to be characterized by a continued pause in spending and a decline in demand across all channels.

As they have pointed out in their previous reports and articles on "waking up," "radical transparency," and "sustainability first," the consumer mindset was already showing signs of change in certain directions before the pandemic. These trends will now appear implanted in reality and will be part of the new normal.

A new value for a new world

This joint Business Of Fashion & McKinsey report is an effort to advance the discussion beyond crisis management and immediate contingency planning by looking at each and every area that the fashion industry should focus on. once the dust has settled on the current crisis. It's impossible to know for sure exactly when this will occur, except that, in all likelihood, it will be related to the discovery of a viable antiviral treatment and the delivery of a proven vaccine, which some experts say is at least 12 to 18 months away.

Navigating this uncertainty will not be easy for fashion leaders. Market players must be decisive and begin to implement recovery strategies to emerge with renewed energy. The crisis is a catalyst that will shake the industry towards change - now is the time to prepare for a post-coronavirus world.